ABOUT FELICE

With my work experience as a digital marketer, I have created this online portfolio to showcase some of my marketing skills and favourite artwork including but not limited to:

Latest Work Experience: W.Atelier Pte Ltd

From 2020 - Present

Develop, manage and execute marketing strategies to build continuous brand awareness for 12 luxurious brands for both living and bathroom (Cassina, Fritz Hansen, Vitra, TOTO & Etc)
Manage multiple online marketplaces stores on Lazada, Shopee including analyzing analytics & improving sales conversion
Develop, optimize & analyze paid advertising across various platforms to increase brand awareness, traffic & conversion
Creating engaging content on various social media platforms while ensuring brand consistency across all brands (IG: Increase from 3,118 to 6,192 followers & FB: 22,092 to 22,352 Likes)
Assist in email marketing campaigns for EDM & newsletter
Planning and executing social media campaigns by identifying opportunities, outreaching, and collaborating with influencers/KOL to ensure effectiveness of campaigns

Work Experience: WTS Travel & PinGo Express

From 2019 - 2020

Managed and SEO optimized WTS Travel website and blog articles for better traffic ranking and increase sales conversion
Creating weekly EDM for travel-related content and e-commerce products to increase awareness to drive sales
Actively manage and develop engaging content creation through storytelling on different social media platforms to increase followers, maintain customer loyalty and continuously build a strong online brand

Personal Branding: Travelereve

Travelereve specialize in featuring unique, comfortable and once-in-a-lifetime travel experiences, that are affordable to Millennials. Follow my adventures!

Creating my personal branding on travel to expose myself to SEO, Google Analytics, Google Console to grow Travelereve and create higher website ranking and traffic for my website.