Google Ads Landing Page Optimization

• Conducted detailed competitor and keyword-intent research to align the landing page with Google Ads campaigns, improving ad–page relevancy and Quality Score

• Designed the landing page flow and user journey to enhance clarity, engagement, and conversions Designed a clear and conversion-focused landing page flow that matched user intent, strengthened messaging to improve user experience

• Enhanced UI/UX, optimizing the content and CTA placement for the intended audience to increase engagement and drive conversions

• Analyzed user behaviour using Hotjar heatmaps, scroll maps, and session recordings to identify engagement and drop-offs points and optimize content structure, CTA placement, and form design to improve user flow and conversions