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What I Did Conducted competitor research on service pages to benchmark page structure and content Analyzed keyword intent using Semrush and Google Search Console to align page content with user needs Created SEO-driven content outlines for the service page and optimized on-page SEO elements to improve search relevance and organic visibility Used Hotjar heatmaps, scroll maps and session recordings to validate user behaviour patterns and drop-off points to optimize content stru

Designed a centralized homepage to guide users seamlessly across 8 APAC market websites Performed in-depth competitor research and analysis, delivering data-driven recommendations that enhanced homepage design, user flow and strategically highlighted key services of each market to increase client awareness

Conducted detailed competitor and keyword-intent research to align the landing page with Google Ads campaigns, improving ad–page relevancy and Quality Score Designed the landing page flow and user journey to enhance clarity, engagement, and conversions Designed a clear and conversion-focused landing page flow that matched user intent, strengthened messaging to improve user experience Enhanced UI/UX, optimizing the content and CTA placement for the intended audience to increas