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What I Did Conducted competitor research on service pages to benchmark page structure and content Analyzed keyword intent using Semrush and Google Search Console to align page content with user needs Created SEO-driven content outlines for the service page and optimized on-page SEO elements to improve search relevance and organic visibility Used Hotjar heatmaps, scroll maps and session recordings to validate user behaviour patterns and drop-off points to optimize content stru

Performed in-depth competitor research and analysis, and provided actionable recommendations to refine the main homepage’s design and user flow to better navgiate to the right country website, elevate professionalism, user-friendly experience while strategically highlighting key services to boost client awarenes

Conducted detailed competitor and keyword-intent research to align the landing page with Google Ads campaigns, improving ad–page relevancy and Quality Score Designed the landing page flow and user journey to enhance clarity, engagement, and conversions Designed a clear and conversion-focused landing page flow that matched user intent, strengthened messaging to improve user experience Enhanced UI/UX, optimizing the content and CTA placement for the intended audience to increas