Website Service Page Optimization

What I Did

• Conducted competitor research on service pages to benchmark page structure and content

• Analyzed keyword intent using Semrush and Google Search Console to align page content with user needs

• Created SEO-driven content outlines for the service page and optimized on-page SEO elements to improve search relevance and organic visibility

• Used Hotjar heatmaps, scroll maps and session recordings to validate user behaviour patterns and drop-off points to optimize content structure and page layout for better scannability

• Improved key sections of the landing page with clearer value propositions, benefit-driven messaging, and stronger CTA clarity and placement

• Integerated a streamlined lead form with HubSpot for automated tracking and easier follow up

Impact

• Achieved a higher SERP click-through rate through clearer headlines and more relevant meta descriptions

• Increased page engagement by improving content structure, scannability, and user flow

• Improved the quality of lead submissions through clearer value propositions and a more streamlined form.

• Enhanced organic visibility for target service keywords with better on-page optimization and intent-aligned content